Every time you speak to someone about your business you are engaged in marketing.
A marketing strategy will help you identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales.
It tells you what to say, how to say it and who to say it to in order to maximise impact, provoke a response from your audience and increase revenue.
A successful marketing strategy depends on understanding your customers, what they need and the journey they are likely to take to make a purchase.
Your strategy should also tell you how you compare to the competition and what new trends to expect in your market.
I will work alongside you to create a marketing strategy that will help your business to grow.